The online shop from the popular high street store enables people to buy children's toys online and have them delivered direct to their door. The Early Learning Centre has been at the forefront of designing and selling children's toys since it was established in 1974 and the company have been selling toys online since 1999. The Early Learning Centre focuses on developing eight major categories of toys and games which are designed to suit children in the 0-6 year age range and help children learn as they play.