This website is dedicated to providing visitors with as much information about online business optimisation as possible. Omniture is a leading provider of online business optimisation which it delivers through the Omniture Online Marketing Suite and the website includes information, advice and tips on how visitors can use this to improve innovation and increase loyalty. The website has everything from sections informing visitors about the product, service and consultancy work to a resource section which includes guides, webinars and articles and a community section which allows visitors to network and share ideas and experiences.