Search engine optimisation (or SEO as it's often called) has something of a reputation for being complicated and technical, but is that really the case? Often SEO companies like to further this reputation, presumably so clients don't feel comfortable bringing the process in-house, and as a result very few people (outside the internet marketing industry) feel like they understand the SEO process - in fact, many people don't even know what SEO is.

So to demystify the SEO process to some degree, UK search agency Climbing Trees have produced the following video, beautifully demonstrating how SEO works: